MyPhy is short for MyPhilosophy

MyPhy is an empowerment method that helps you bring out the “extraordinary” in yourself, your team or your family.

Delivered through coaching, workshops and events, MyPhy reconnects you to what makes you great so that you can achieve your deepest aspirations and key objectives faster, smarter and better than ever before.

WE BELIEVE you are uniquely extraordinaryWE PROVIDE tools and strategies to empower youWE DELIVER experiences that transform youYOU ACCELERATE towards a better version of youWE BELIEVEyou are uniquelyextraordinaryWE PROVIDEtools and strategiesto empower youWE DELIVERexperiences thattransform youYOU ACCELERATEtowards a betterversion of you

Our 2020 Message to You

Success Stories


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Meet the team


A lawyer by profession, Jonathan is an experienced leadership mentor and the founder of MyPhy. Having spent nearly 15 years serving some of the world’s wealthiest entrepreneurs in an advisory role, Jonathan has created a methodology on how to overcome issues of confidence, self-belief and misalignment  in order to build the foundations for lasting individual and organisational success. He is an international conference speaker and is currently writing his first book on a new form of leadership.

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Cassandre Burgess

Cassandre Burgess is the Business Development Manager at MyPhy as well as a coach and workshop facilitator. She is also adjunct Professor at Geneva Business School (GBS) where she teaches several courses including Protect Management. Originally from South Africa, she has extensive experience in the mining industry (De Beers) and in finance. She is active in multiple associations and community groups in the Geneva region, combining professional life with running a family of three children.

Susan Baragwanath

Susan Baragwanath is an authority in Women’s Leadership. She has had extensive international experience in education and criminal justice and has mentored dozens of women from all walks of life. She has recently organized three international strategic programs for Women’s Leadership, chaired international search committees for outstanding women leaders, and is a Distinguished Eisenhower Fellow. In 2005, she received the highest academic award in the Humanities, Doctor of Letters, for education reform of school age mothers in New Zealand.

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